WEBINAR: Transforming Seed Marketing – Lessons from Ethiopia


November 12, 2020


November 25, 2020 – 15:00 - 16:30 EAT / 13:00 - 14:30 CET / 7:00 - 8:30 AM EST

Co-organized by the Ethiopia's Agricultural Transformation Agency (ATA), the CGIAR Research Program on Policies, Institutions, and Markets (PIM) led by IFPRI, and the Integrated Seed Sector Development Programme in Ethiopia (ISSD Ethiopia).

Having shifted from centralized seed supply to a growing system of direct seed marketing (DSM), the ways in which farmers in Ethiopia hear about and access quality seed are unrecognizable from just a decade ago.

This webinar will share different perspectives on this transformation, highlight innovations - from piloting to scaling and embedding - that helped move it forward, and discuss key lessons on the types and roles of coalitions in this journey.

What mindset shifts were needed to bring about such reform? Can this experience be transferred to contexts outside of Ethiopia? The presenters and panelists will share their experience and lessons learned and answer the questions from the audience.


Dr. David Spielman, Senior Research Fellow, International Food Policy Research Institute


Dr. Mohammed Hassena, ISSD-Ethiopia Deputy Manager and a policy and seed value chain expert

Dr. Yitbarek Semeane, Director for Inputs and Crop Protection, Agricultural Transformation Agency of Ethiopia

Dr. Dawit Mekonnen, Research Fellow, International Food Policy Research Institute


Dr. Dawit Alemu, Manager at the Bilateral Ethiopia-Netherlands Effort for Food, Income and Trade (BENEFIT) Partnership


Recommended reading:

Evidence informs seed systems development & scaling in Ethiopia

Performance of direct seed marketing pilot program in Ethiopia: Lessons for scaling-up

Photo credit: ICARDA


See event page on ISSD Africa